Yifei Chai

Innovation Architect Unit 9

Yifei Chai

Yifei Chai works as an Innovation Architect at UNIT9. His work focuses on Innovation, creative thinking and especially focusing on any type of Experiential Execution that can trigger human emotions. His strengths are Innovation, Emotion Alchemy, Concept, and Strategy, Retail Design and Fabrication, Art & Creative Direction.

Yifei’s work is very much driven by the idea of Emotion Alchemy: a healthy mixture of technology and emotional intelligence to trigger, explore and understand our emotional connections with technology and each other. Emotional Alchemy helps brands win by designing memorable, poignant and surprising experiences, which increases a sense of deeper audience connection.