Frank Brown

Senior Design Strategy Director Ford Motor Company

Frank Brown

TOPIC: Co-creation as a Path to Future Success

SonicRim CEO Uday Dandavate is one of the pioneers of co-creation in the world of design. In this session, he will share insights from his four decades of professional practice and make the case for the importance of tapping into the values, ethics, concerns, and imagination of key stakeholders to co-create a narrative of the future that can then provide a framework for the organization to envision meaningful and compelling future experiences. These co-created narratives can create shared purpose, motivation, and energy for change

Read more and Register to attend the dmi:Symposium:

11 March at the BMW Welt BC