Christof Ronge

Global Industrial Design Director ASSA ABLOY

Christof Ronge

TOPIC: One Message – One Look - Brand Portfolio Harmonization

To stand still is to die. Change gives new life. Most product portfolios grow organically. Over the years they are subjected to a range of different influences, customer needs, changes in the market situation, new opinions, tastes, new employees, incorporation of leveraged buyouts into the overall portfolio...and suddenly you’re faced with the reality that your company’s brand image has been watered down and confused. Brand recognition and the ‘feel-good’ factor are left behind, and the public is losing trust in your brand and its products. Hear how to bring about change which will rebuild trust in the brand, generating added value and desirability.

More about the dmi:Symposium:

11 March at BMW Welt BC