Design expertise and creativity techniques are essential drivers of innovation. Design methods are an important tool for companies during all project phases in order to develop innovative products and services. Designers provide new business ideas with sense, form and function. They help to make the product or service more attractive, user-friendly and valuable.
Business and society are looking for innovative and sustainable concepts that are thought outside the box and can still be realized. By taking innovative approaches, rethinking business areas and creating new markets with innovative products, start-ups play an important role in this process
MCBW START UP is a start-up platform for companies and designers initiated for the sixth time by bayern design. The platform presents start-ups and teaches design skills to founders.
In addition to the exhibition and symposium focusing on INNOVATION AND DESIGN, the TOOLS FOR FOUNDERS workshop series provides crucial tools for the successful development and establishment of a start-up through workshops, coaching sessions and lectures.
The extensive programme of MCBW START UP aims to inspire and stimulate visitors to integrate innovations and new design methods into their personal and professional everyday lives.